"Ignore everything we've done before. Think of a poster that makes people do a double-take, something that really catches their eyes. Make it cool."
This project was a fun and open concept exploration with the purpose of exploring new directions the brand could take including some with a more illustrative approach.
These Last two were not actual concepts meant for consideration, but born from a moment of boredom! If you happen to have old red/blue 3D glasses lying around, give them look!