These posters were designed in a vacuum to develop imagery that commanded attention, to stand out from other bland cigarette imagery, and to get internal minds engaged in re-imagining the brand image.
"Ignore everything we've done before. Think of a poster that makes people do a double-take, something that really catches their eyes. Make it cool."
TRADESHOW B2B BOOK
For this project, I was responsible for layout, image editing, and fine production file preparation
MEET THE COWBOYS - DIGITAL PROGRAMMATIC ADS / SOCIAL MEDIA CONTENT
Created as part of a PBR (Pro Bull RIders) Partnership. For this project, I was responsible for logo design, image editing, and layout.